What Is UTM Tracking?
UTM Tracking lets you add campaign parameters to links so marketing tools can identify where traffic comes from and which campaigns drive results. Me-Short-Link adds UTM values before redirecting, keeping your short link clean.
Five UTM Fields You Can Add
Field
Campaign Source
Campaign Medium
Campaign Name
Campaign Term
Campaign Content
Parameter
utm_source
utm_medium
utm_campaign
utm_term
utm_content
Example
google, facebook, newsletter
cpc, email, social, display
spring_sale_2024
running_shoes, blue_jeans
banner_a, button_blue
Why Use UTM Tracking With Short Links?
Cleaner Campaign Links
Short links hide long UTM strings and keep your campaign URLs tidy.
Better Attribution
Know exactly which campaigns, channels, and sources drive traffic.
Easier Link Sharing
Short links with UTM are easier to share across ads, emails, and social.
Google Analytics Ready
UTM parameters appear directly in Google Analytics campaign reports.
Campaign Comparison
Compare results across channels, periods, and creative variations.
Marketing Reports
Export UTM-tracked data for campaign summaries and client reports.
UTM Tracking Is A Premium Feature
UTM Tracking is available with Premium. Free and Lite users can create short links, but UTM Tracking settings are locked until you upgrade.
UTM Tracking locked
Create short links and view analytics. Upgrade to unlock UTM Tracking.
UTM Tracking locked
Create short links and view analytics. Upgrade to unlock UTM Tracking.
UTM Tracking available
Add all five UTM parameters to any short link.
Best Use Cases For UTM Tracking
Paid Advertising
Track which ad campaigns and keywords generate the most link clicks.
Email Campaigns
Identify which email campaigns drive traffic and conversions.
Social Media
Compare performance across Instagram, LinkedIn, and Twitter posts.
Influencer Campaigns
Give each creator a unique UTM link to measure their reach.
QR Code Campaigns
Add UTM parameters to QR code short links for offline tracking.
A/B Landing Tests
Test landing pages by tracking different content parameters.
Explore Related Features
Everything you need to build and track effective short link campaigns.
UTM Tracking FAQ
What is UTM Tracking?
UTM Tracking lets you add campaign parameters to your links so analytics tools can identify where traffic comes from and which campaigns drive results.
Can I add UTM parameters to short links?
Yes. UTM Tracking is available with Premium and lets you add campaign source, medium, name, term, and content parameters to short links.
Is UTM Tracking free?
No. UTM Tracking is a Premium feature. Free and Lite users can create short links, but UTM Tracking settings are locked until upgrade.
Which UTM fields are supported?
ME-Short-Link supports Campaign Source, Campaign Medium, Campaign Name, Campaign Term, Campaign Content, and Final URL Preview.
Can I use UTM links with Google Analytics?
Yes. UTM parameters can be used to track campaign performance in Google Analytics and other marketing tools.
Why use UTM Tracking with short links?
UTM Tracking helps create cleaner campaign links, track traffic sources, compare marketing channels, and understand which campaigns perform better.
What plan do I need for UTM Tracking?
You need Premium to use UTM Tracking.
Start Tracking Your Campaigns Today
Create short links with UTM parameters and track every campaign in Google Analytics.
